Overtime!: New funding for PayPerPost!
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Tuesday, June 12, 2007

New funding for PayPerPost!

This week there is a very big announcement from PayPerPost. They just announced us posties that they raised $7 millions that is now added to the previous $3 millions invested at the beginning of the PayPerPost adventure. Bringing the company investments to a grand total of $10 millions of dollars!

This will sure give the developpement team some room to work with and I would not be surprized to see some more updates coming in a near future. Ted Murphy and the developping team are always working very hard and very efficiently. Not only the blog ethics have been respected but they have enhanced the concept with their very own disclosure policy. The company now has more and more spotlight and is more and more recognized and respected among the blogosphere.

The group is very creative and extremely fun to work with. I am very happy to be a part of their team even if I am rather a small blogger, am only active on a part-time basis and I only have a few contacts with other posties and the employees. The company seem to have taken off pretty well now as they celebrate their very first birthday.

Keep on the good work guys, you are the best!

For the occasion PayPerPost has composed a press release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

**End of press release**

If you never heard of PayPerPost before and want to become a part of the team as a postie or as an advertiser, just visit www.payperpost.com. For you advertisers, this medium is an excellent way to get your website/product known around the world in a matter of a few days! And for you bloggers, this is a great way to join a great and very active community and also get paid to blog about the things you love!

2 Comments:

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